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Our mission and promises


Our mission

To provide children and their families with the support and services they need to live happy, healthy and successful lives.

Who we are

Achieving for Children champions children and families, putting the well being and education of children first. As a social enterprise, we can take a business approach to delivering our social aims. We have the independence and flexibility to tailor innovative solutions to the needs of children and their families, whilst maintaining our strong bond and deep commitment to society and public service.

Our promises

  • We will put children and young people first: We are passionate about ensuring the best possible outcomes for children and young people – and this drives everything that we do.
  • We will embrace diversity and champion inclusion: We are committed to valuing difference and diversity in our workforce and in the children and families we work with, so that their identities are promoted and their individual needs can be met.
  • We will be resourceful, adaptable and dependable: We find and create solutions that work well for children and their families. We will build our reputation based on our professionalism, our dedication, our flexibility, and by always delivering what we promise.
  • We will nurture strong, responsive and caring relationships: We build strong and productive partnerships with organisations and professionals who share our ambitions for children. We connect with children, young people, parents, carers and communities so that we can listen and learn from one another.
  • We will value and invest in our staff to deliver innovative and quality services: We know that our employees are our most important asset – they make our ambitions a reality. We recruit and retain the best people, value their experience and expertise, and support their professional development and personal growth.
  • We will work with our customers to deliver the most effective solutions for them: We are growing our business to become a leading provider of children’s services by understanding and working alongside our customers, always going the extra mile to deliver what they need to be successful.